Marketing Specialists ~ 48 Dunstan Parade, Port Melbourne Victoria 3207 +61 3 9029 6087
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Market Inspiration


We are Business Consultants focussing on helping SME's with their business.

While we are a one-stop-shop for business advice, it is how we do what we do which sets us apart. ZForce can be a quick reaction force providing a summary review and advice or we can be a long-term partner.

Our projects run from a few hours to a few weeks and sometimes manay months. The choice is yours!

As a business owner you know where your challenges are. Or do you need a second opinion to confirm your thoughts, develop your plans or implement your vision?

ZForce speciality is working our way through the big issues right through to implementation of detailed strategies. We have assisted our clients with staffing issues, cost management and process evaluation and structural change.

Congratulations. You haven't built your business without knowledge, talent and dedication, but now you have decided to drive it to a new level.

That's where we come in. ZForce has years of hands on business experience working in the corporate world and SME environments. Since 2003 we have worked all over Australia to help manage businesses, grow their sales and improve profitability

Contact us to discuss how we can assist you with your business.



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18 January 2012~ found in The Force

Branding: who cares?


Well... I do. Changing your name, logo, colours, location or even a staff member can be confronting for your clients. I'd like to discuss some of the dos and dont's.

I would also enjoy hearing your stories - no names, no pack drill thanks!

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18 January 2012~ found in Buddy Wisdom

Woof Woof Lick Lick Sniff Sniff


No, this is not a new perfume, but a way a few friends and I now communicate... Can you work out what the group is and why it works for us?

The truly fascinating thing about this is that the language and the methodology is basic, but quite powerful. Why? Because we are all emotionally invested.

So many business people, specially nowadays in the hotbed of commercial reality have been forced to "water" down language.

I absolutely want those I am communicating with to know exactly what I am saying and what it means for them so they have the right information to make a decision.

What I am is pro-communication.

Most people are pretty smart and if they are having a dialogue with me they know what they want. As with any other conversation I just have to work hard to make sure I am connecting with them. That is a matter of respect.

Respect is always enhanced by honest communication and (something which I am told I do not lack) passion. If I am involved in a cause - be it in my personal life or commercially for my clients, I don't leave anything behind.

One of my clients once said to me that I need to let others "be prepared for the forthright communication that a close working relationship brings". I am so proud of this - I am determined to ensure that all of those I am in touch with really get to know me and that means being able to share a little bit of me.

Woof Woof Lick Lick Sniff Sniff - let me know if you work it out!

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